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When you buy (PRODUCT)REDâ„¢ items, up to 50% of the profits go directly to those who need it. (RED) has some of the best brands in the world creating (RED) products to help eliminate AIDS in Africa. American Express, Apple, Bugaboo, Converse, Dell, Emporio Armani, GAP, Hallmark, NIKE, Penguin Classics, and Starbucks are all working together to make it happen.