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Your product is marketed with the message - that you do not adjust your metadata response sequence on any basis. I see this as key and tha Google has been critcised because it does alter search output sequences on the basis of paid advertising. I think you should major on your USP and suggest (1) that you change your name from the slightly offensive one currently used, (2) highlight on your search output the two major sections of Adverts and Web Output. Incease the fint size and color separation of these two heading.